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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Audiobook

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.


Expand title description text
Publisher: Tantor Media Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781400127313
  • File size: 152751 KB
  • Release date: September 18, 2008
  • Duration: 05:18:13

MP3 audiobook

  • ISBN: 9781400127313
  • File size: 152909 KB
  • Release date: September 18, 2008
  • Duration: 05:18:13
  • Number of parts: 5

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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.


Expand title description text
  • Details

    Publisher:
    Tantor Media
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781400127313
    File size: 152751 KB
    Release date: September 18, 2008
    Duration: 05:18:13

    MP3 audiobook
    ISBN: 9781400127313
    File size: 152909 KB
    Release date: September 18, 2008
    Duration: 05:18:13
    Number of parts: 5

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English
  • Reviews
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